Engaging transformation to leap into the future.

Branding | Event Design

Client: Rocket Companies (previously Quicken Loans)
Completed 2017

In 2017, 17,000+ team members heard executive leadership showcase their teams’ biggest wins and share where the company is heading. Our project team created a flexible identity for this all-company event, which was applied to print and digital communications, arena wayfinding, stage design, social engagement and the show’s video content. Leadership presented us with the theme of “transformation”, which we broke down into three different segments to build the event's visual identity: shapeshifting, adaptation, and technological. The ACM logo was a blank slate upon which to project other symbols of transformation: chameleon skin, circuitry and butterfly wings.

Credits
Colleen Crongeyer – design, art direction, Jessie Devereaux – art direction, Tommy Herrmann – art direction, video concepts and production, Josh Beebe – video concepts and production, Jen Hansen – copywriting, Dave Garant – creative direction