Amrock Wayfinding
A wayfinding system with inclusion and guidance in mind.
Wayfinding | Environmental Graphics
Client: Amrock
Completed in 2021
Amrock, one of the many under the Rocket Companies portfolio, was in need of a new wayfinding system for their locations to complement their rebrand. This was no small feat as they occupied about 10 floors in the First National building, which many quirks and was notorious for team members getting lost finding a meeting room. My favorite aspect of this project was solving for gender-inclusive restroom signage. I worked with our incredibly talented industrial designer, Alessandro Pagura, to create 3D renders of the sign to help our client understand placement, scale, and materiality choices.
Design Narrative and Moodboard
Design Development
Sign Locations and Logistics
Gender-Inclusive Research and Recommendations
