Rocket Mortage Open Enrollment Campaign
Adjust your benefits with confidence.
Integrated Campaign
Client: Rocket Companies (previously Quicken Loans)
Completed in 2017
For this art-forward campaign, we created email, direct mail, posters and web/digital communications, featuring team members in artistic poses to persuade team members to engage in Open Enrollment. We were heavily inspired by Leta Sobierajski and Wade Jeffree’s work, and thought this wild approach would visually compliment our goal of highlighting one benefit at a time, to make information digestible and help team members enroll in or adjust their benefits with confidence.
Credits
Colleen Crongeyer – design, art direction, Jessie Devereaux – art direction, creative strategy, Giulia Pink, John Allasio – copywriting, Natalie Ness – photography producer, Cody Ross – photography, Dave Garant – creative direction, Tepel Brothers in Troy, MI – printing
Print and Digital Expressions
Concept Process
Photoshoot
